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Marketing Lead - Community Building

Santa Clara, Utah, USA

Job Type

Full Time

About the Role

We are seeking a dynamic and creative Marketing Lead to join our small record label startup. As the Marketing Lead, you will be instrumental in building a thriving and engaged community of music lovers, artists, and industry professionals. You will develop and execute marketing strategies that foster connection, drive engagement, and enhance the visibility of our label within the community.


  • Community-Centric Marketing Strategy: As a Marketing Lead with a focus on building a community, you should develop a marketing strategy that centers around community engagement and growth. You should be able to create campaigns and initiatives that resonate with the target audience, foster connections, and build a sense of belonging within the community. Your ability to develop community-centric messaging and storytelling will help cultivate a strong and loyal community base.

  • Brand Building and Positioning: Building a community requires a strong brand presence. As a Marketing Lead, you should have experience in brand building and positioning. You should be able to define and communicate the label's unique value proposition, align it with community interests and aspirations, and differentiate it from competitors. Your ability to craft compelling brand narratives and visual identities will contribute to attracting and engaging the community.

  • Digital and Social Media Expertise: A strong community presence often relies on effective digital and social media strategies. As a Marketing Lead, you should be well-versed in digital marketing techniques and platforms. You should possess knowledge of social media trends, content marketing, influencer partnerships, and community management. Your ability to leverage these channels to drive community engagement, amplify the label's message, and foster meaningful interactions will be key to community-building success.

  • Data-Driven Insights: Building and nurturing a community requires understanding and leveraging data to gain insights into community behaviors, preferences, and trends. As a Marketing Lead, you should possess strong analytical skills and be able to derive actionable insights from data. You should monitor key metrics, conduct market research, and utilize data to optimize marketing strategies and personalize experiences. Your data-driven approach will help identify growth opportunities and measure the impact of community-building initiatives.

  • Collaboration and Partnerships: Building a community often involves collaborating with artists, influencers, and other industry partners. As a Marketing Lead, you should excel in relationship management and partnership development. You should be able to identify and cultivate strategic collaborations that align with the label's community-building goals. Your ability to negotiate partnerships, manage sponsorships, and leverage the influence of key stakeholders will help expand the label's community reach and impact.

About the Company

At Tekkit Records, we are more than just a record label - we are a thriving community that harnesses the power of music to connect people and spark creativity. Our mission is to build a dynamic ecosystem where talented artists, passionate music enthusiasts, and industry professionals come together to push boundaries, inspire innovation, and forge meaningful relationships.

With a strong focus on community building, we strive to create an environment that fosters collaboration, nurtures talent, and encourages artistic exploration. We believe in curating exceptional talent across genres, empowering them to reach their full potential and supporting their artistic journeys.

As a small record label startup, we understand the impact that each individual can have on our community. We value diversity, inclusivity, and authenticity, recognizing that our strength lies in the unique perspectives and experiences that each artist and team member brings to the table.

At Tekkit Records, we are committed to pushing the boundaries of the music industry. We leverage technology, innovation, and forward-thinking strategies to amplify the voices of our artists and connect them with a passionate and engaged fan base. Our community is built on a foundation of trust, respect, and shared values, providing a nurturing space for artistic expression to thrive.

Joining our team means becoming an integral part of the Tekkit Records community, contributing to its growth, and leaving a lasting impact on the music industry. Whether you are an A&R Rep with a knack for discovering hidden gems, a Marketing Lead with a passion for crafting compelling campaigns, or a visionary leader in your field, your skills and expertise will shape the future of our record label and the artists we represent.

If you are inspired by the idea of being part of a dynamic and inclusive community, where music is a catalyst for innovation and connection, we invite you to explore our job opportunities and join us on this exhilarating journey.

Apply Now
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